ShopBop Interviews Current/Elliott

Remember my Current/Elliott giveaway? You still have time to enter it!

Serendipity must be the word of the month, as posted an interview with the founders of the denim company. Here is a snippet of the interview, and click here to see the rest!

SB:We’ve read that you’re both big fans of vintage jeans, and that you launched Current/Elliott (in part) to recreate your favorite styles from the past. But clearly your line is much more than a trip down (denim) memory lane: how do you find that balance of innovation and nostalgia in your designs?
C/E: The wonderful part about vintage is that it is absolutely limitless! We always look to history for inspiration, but challenge ourselves to make everything relevant, comfortable, and flattering. We rely on our fashion instinct to understand what proportions, fabrics, and details are needed in the marketplace and then magic!…our favorite pieces!

SB: Your label can be credited with bringing the boyfriend jean to prominence. When did you start to understand you had a huge hit on your hands? Why do you think women responded so strongly to this new silhouette?
C/E: We have been wearing the boyfriend jean for as long as we can remember! We love it! A looser, more relaxed fit always has a home in every woman’s closet: it is a timeless denim must-have. We think everyone was craving this easy, worn silhouette as a departure from a sea of tight, dark denim. It perfectly complements the kind of tops and shoes women are loving right now.

Unlike the va-va-voom appeal of a painted-on skinny, your styles have more of an unstudied sexiness. Did you set out to change the direction of denim with your relaxed, boyish fits?
C/E: We just knew it didn’t exist! We think sexy IS effortlessness. Denim is best when it’s comfortable and worn with ease. Our fits are inspired by vintage and menswear bodies, mixed with our secret design methods that make women look and feel fantastic.

Don’t forget to enter my giveaway here!

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