London’s Cutest Cosmetics – Intro

Eyeko Beauty - London's Cutest Cosmetics!Emerging from non internet land, here I am. Yaya in all my yayaness. As those of you who participated in the giveaways during the holidays are just getting your packages, I hope you enjoy what’s coming ahead on MOJ!

I’d love to introduce you to Eyeko Cosmetics. It may not be new to you as they have become a cult favorite for many. The cosmetics line has adorable packaging for all their products and boasts a collection varying from lip gloss to nail polish and everything in between. Though not as large a collection as you may expect from the overall breadth of CoverGirl and the likes, I’m sure continued support and outreach will push them to expand more and more.

Check out the info from the site:

Discover Eyeko Beauty, London’s cutest cosmetics, an irresistible line of make-up must haves with a Manga twist and Japanese flavour.

Eyeko means LOVE in Japanese and is the brainchild of beauty innovators Max and Nina Leykind who began the collection in 2000 with Eyeko Cream. Created for girls to perk up their skin counteracting the draining effects of staring at their computer screens, late nights and city life – Eyeko Cream remains the No.1 best seller to date. A triple duty moisturiser, eye cream and highlighter with an antioxidant boost plus Vitamin C makes for a radiant complexion. Try Eyeko 3 in 1 Cream and NEW Eyeko Tinted Cream and treat yourself to perfect skin.

The hottest stars cite Eyeko Beauty as their most wanted for creating glowing skin, big eyes and lush lips. Innovative, feel-good, top quality formulations result in easy-to-use, multi-tasking products that flatter everyone. Eyeko Beauty tests on celebrities not animals! All that and it’s affordable too.

Get the look as seen on Kylie Minogue, Natalie Imbruglia, Gwen Stefani, Victoria Beckham, Emma Bunton, Geri Halliwell, Courtney Cox Arquette, Mandy Moore, Anastasia, Jade Jagger, Helena Christensen and Thandi Newton to name but a few.

Eyeko Beauty has been featured heavily in many international titles including Vogue, InStyle, Cosmopolitan, Glamour, OK! and Allure… Isn’t it time you made Eyeko your new best friend?

Their new limited edition nail polish is all the rage and I wanted to let y’all see what the fuss is about. Considering that I had so much fun photographing and using the polish, I have decided to make it a three part post. This one is the introduction. To the brand, the quirky collection, and more. The second? You will soon see swatches of the polishes on my digits. And the last? How the colors stand up to matte-ification!

MOJ Eyeko Nail Polish

First you must understand that these are petite sized nail polishes. I actually prefer this size because I feel like the contents of this polish are what a gal like you and I could possibly use up in the lacquer’s lifetime.

Second? Each polish has the name right out front. No flipping the bottle sideways or upside down – or whichever direction for that matter. It also has descriptions too. What do I mean? Well the Lilac polish is for lovely nails, while the nude is for proper nails. Which ones are yours?

So what first? Well I thought it was kind of necessary to compare these bottles to the old ones. The old polishes from Eyeko were very adorable, but the quality was not so much. The bottles were either watery or clumpy and just failed to do the rest of the brand justice. Also – they had different packaging.

MOJ Eyeko Nail Polish MOJ Eyeko Nail Polish

This is the current state of a bottle of polish from their previous collection. Not in great shape I tell ya. But from my experience with these polishes and the old collection – the new ones are definitely improved.

Check out how the size stacks up to other polish bottles. Note that I did not choose colors to show whether it is a dupe for each or not. I merely chose similarly hued colors for aesthetic purposes. Click to enlarge 🙂

MOJ Eyeko Nail PolishMOJ Eyeko Nail PolishMOJ Eyeko Nail PolishMOJ Eyeko Nail Polish

MOJ Eyeko Nail Polish

What ya guys think? Have a favorite color yet?

Disclaimer: This product(s)was sent to the author for review by the manufacturer/PR. All reviews on MOJ remain unbiased and unpaid. For more info, feel free to contact the author.

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