Over the last couple of years there has been an influx of sassy phrases appearing on makeup bags. The bag that originally sparked my interest was the ‘Losing You‘ makeup clutch (it’s sold out. Sorry?). The phrase was on a canvas bag (also a trendy swoon component) and said ‘losing you hurt but losing my makeup bag would be a tragedy.’ Humor and sass to compensate the feels for the win.
Breakups to Makeup (B2M) was created by makeup artist Angelique Velez.
“As makeup artists, makeup is our form of art, it is our outlet and release. No matter what we are going through in life it’s the reason why we get out of bed. Makeup is a true form of art that let’s us not only express ourselves, but also makes others happy,” says Angelique. “Personally, going through a difficult time in my own life (ahem, a breakup), makeup literally saved me and served as my outlet to devote my time and energy. Many people don’t understand how powerful makeup truly is and I wanted to spread that message in a quirky yet enlightening way, hence the birth of B2M!” source
I’m not going to say outright that B2M was the trailblazer for makeup pouches with sassy phrases on ’em. I’m sure that from the moment
T-shirts had phrases on them people started printing words and phrases on anything, that a makeup pouch was free game, but in my little bubble, B2M felt like it snowballed it into a viral item and now I see them everywhere. Continue reading “Breakups to Makeup”