Review: Revlon Double Twist Mascara

Hey kiddies! As part of the “VIPretty” at, I get to review products for the site. Since I couldn’t really upload photos there, I wanted to share what I had for you guys here. You can check out my review by clicking over here. I got to review the Revlon Double Twist mascara and was surprised by what I got.

This is what the hubub is about. The innovative brush. But did it deliver?

As I mentioned in my review on, this mascara committed the epic fail with the packaging on the inside of the tube. If you take a close look at your mascara, you will see that the inside tapers in a bit so that when you pull the wand out, it kind of squeezes the remained of product away to allow optimal application.

The packaging here has it so that there are little spikes in a circle, which in thought are a good idea, but in reality they don’t take off enough extra product and the wand ends up being gloppy and overstuffed with product. Just one swipe on the eyes makes for a terrible clump of a time.

I wanted to compare the Revlon Double Twist mascara to my all time fave, Chanel Inimitable mascara. Yes Chanel is a pricey bugger, but it has yet to fail me. It gives me a soft and even application that’s perfect for anywhere.


Packaging: 1 out of 5
Price: 4 out of 5 ($8.99 – lots of BOGO)
Quality: 3 out of 5
Overall: 2 out of 5

This is what the wands look like when pulled out of the tube as if for regular application:

I had to play around with the lighting to show the globs of mascara on the Revlon wand. See it? You can’t even discern a single fragment – it all looks like one… thing. None of the double twist technology even has a chance to prove itself because there is a thicker than thick layer of mascara paste stuck on it.

I think this was a major mistake in the packaging, and that the original idea of the mascara was just the innovation in the brush. The double twist has different bristles alternating on the wand. Does it work? Not with this tube. I will revisit this mascara with a different tube and see if the wand fares any better there.

Photobucket Photobucket
left:no mascara, right:after one coat
Maybe if Revlon revises the packaging of the mascara with a different opening, it will become a hit. Otherwise, I’d say purchase at your own risk.

Have you tried this for yourself?

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8 thoughts on “Review: Revlon Double Twist Mascara”

  1. i saw this already available here in the philippines but since im not a fan of brush wands i decided not to buy it although the wand is a bit interesting for starters…

    but based on your review i don't see myself putting this on my shopping basket


  2. thanks for the review.. this sounds really promising but your review made me think that this is not a worthy product at all.. look at those chunks of mascara on the applicator.. yay.. thanks for this nice review


  3. Thank you for this review! I've been thinking about trying this out but I'm pretty sure I'll pass on it. I can't believe those huge clumps on the brush!


  4. That bothers me when they can't even think of a proper brush design to get mascara NOT to clump

    *sigh* Dior was pretty amazing with their mascara but the price makes me sob in the corner, as I don't wear mascara daily.. so I stick with the cheap stuff for now

    Thanks for coming by 😉


  5. @cristina – it's totally worth the money!

    @neeyuh – yeah this one is a must pass ;p;

    @FB – the Dior one is great as well. I found that CoverGirl Lash Blast gets the job done at drugstore prices!


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